Note: This is the final part in a three-part series I’m writing this week on how to finish your writing projects. In this post, I’ll talk about how to blog every day. Read part 2 here.
A friend wanted advice on how to build her author platform through a blog. “How often should I blog?” she asked me.
“You should blog every day, if you can,” I told her.
Her face fell. “Every day?! I can’t even blog twice a week. How am I supposed to blog every day?”
How do you blog every day? If you’re like my friend, struggling to write on your blog more than once or twice a week, this post is for you.
Why You Should Blog Every Day
Is it even necessary to blog that often? Writing a blog post every day is a lot of work. Why is it so important?
Regardless whether you write non-fiction and are trying to “blog your book” or you’re a fiction author posting your short stories and adventures as an author, blogging every day can be a boon to your online platform. From a marketing/SEO perspective there are two main reasons to blog frequently:
- Get more love from Google. Google loves websites that update their content frequently. If you want to get more traffic from Google, writing frequent, high quality posts is a good way to do that.
- Get more readers. You might think your readers don’t want to hear from you every day, but if you’re writing good posts, a lot more people are going to find you if you’re writing every day. More good posts = more good readers.
But there’s one more reason to blog every day, and it’s probably not what you’d expect.
It’s Easier to Blog Every Day
You might think blogging every day is impossible, that you’ll run out of ideas. This has been the opposite of my experience. In fact, I’ve found that it’s actually easier to blog every day than it is to just blog once or twice a week.
Let me explain. When I first started blogging every day, I was worried about running out of ideas, too. In fact, when I started The Write Practice I nearly had a panic attack. How could I do this for six months? How could I even do this for three weeks? I nearly quit right then and there. I thought I would run out of ideas and that The Write Practice would be like all of those other failed blogs you see like ruined ships all over the internet.
However, something amazing happened. I kept coming up with new ideas. I thought I would eventually run out, but as soon as I sat down to write a post, I would remember an article I had just read about my main topic or something one of my professors had told me in college or a quote by a famous author from their memoir.
I realized my subconscious had been collecting these ideas all along. I knew I had to post and so my mind reacted on its own and started collecting ideas all the time.
You Can Blog Every Day, Too
It just takes a commitment. Why not commit to it today? Promise yourself and your readers:
For the next six months, I’m going to blog every day.
No, it won’t be easy. Getting your mind to adapt to coming up with new ideas every day will take time. You may wake up in panic for a few weeks, as I did, wondering, “What am I going to blog about today?!”
However, the results are worth it. Not only will you be building your platform and developing valuable content that you can use in your books, you’ll be honing your writing skills and getting feedback every day from your readers. Blogging every day has been one of the most important causes of my improvement as a writer. When I look back at posts I wrote three years ago, I can see how the daily discipline of blogging has helped me find my own unique writing voice.
If you’re trying to build your author platform and hone your voice, what are you waiting for?
Note: This was the final post in a three-part series on how to finish your writing projects. If you’ve enjoyed this series, you might like the Story Cartel Course, an online course to help writers find their Cartel and get published. Registration opens only a few times a year, and tomorrow we’ll begin a brand new class. Stay tuned.
Have you thought about blogging every day? What’s stopping you Share in the comments section.