How to Launch Your Book So It Sells [interview]

It’s great to have Facebook likes, Twitter followers, pageviews, and blog comments, but how do you actually sell books? An effective platform isn’t about having millions of fans. It’s about a few people who are raving fans and are willing to do anything to help you.

At least that’s what Mike Worley says. Listen to my interview with Mike here:


Download MP3

About the Interview

Mike Worley is the social media and marketing specialist at David C. Cook, a large publisher based out of Colorado Springs. He’s also a digital marketing consultant at

Mike has helped design marketing campaigns for first time authors and national bestsellers. Together we walk you through how to use the power of the Internet to connect with an audience and launch your book. This is one of the most important interviews in the course, and I know you’re going to get a lot out of it.

Enjoy the interview!

Ready to plan your launch? Click here to go to the next lesson.


    Speak Your Mind


  1. Melissa says:

    Great interview, Joe! I’ve listened to it twice already. Lots of insight on how to market and what tools to use.

  2. Audrey Chin says:

    There’s so much to this, like Melissa I’ll have to listen again. Thanks Joe!

  3. I need to listen to this again with paper and pencil so I can take notes.

  4. I love the idea of an online press kit: giving people ideas about how they can help promote your work, and giving them easy tools to do it, is great!

  5. Chase Glantz says:

    I’ve never thought of making a community out of people who like to read my writing. Good stuff!!

  6. I loved this interview (have listened to it before and this morning again). He is such a great guy and we are of like-minds in that we think the same of you, Joe. (We won’t be alone in this. ๐Ÿ˜‰